Visibility. Engagement. Growth.

Enliven Your Tribe



In Seth Godin’s groundbreaking book “Tribes” he describes how every business, including an author, has its own “tribe” – its own followers, customers, advocates, and other stakeholders. Enliven Your Tribe helps businesses and authors grow their tribe and move them toward increasing levels of engagement.

First you must be visible to your target audiences. Next you must impress them and pique their interest to learn more. Then you must convert them into customers and advocates.

In today’s world of social media, strong visibility and effective engagement are becoming minimum requirements for a successful business. Enliven Your Tribe can help you get there.

For a list of our services, see the Growth! section below.

To visit our blog click here.

For information on our in-person and online writing conferences, please visit Writing For Your Life.



Our client services include:


– Strategy and marketing plans

– Business planning and positioning for writers

– Identification and execution of new opportunities

– International market entry and business development

– Launching new businesses



– Social media marketing and email marketing

– Website and social media audit, development, and/or management

– Platform development

– Webinars and online classes

– Workshops and conferences


Contact us here to learn more.

Click here for our Resource Guide for Spiritual Writers

Click here for a free video presentation: Marketing 101 for Spiritual Writers



Current and past clients include:

  • Belmont University
  • Diana Butler Bass
  • Frederick Buechner Center
  • Kathleen Norris
  • Leslie Leyland Fields
  • Marcus Borg Foundation
  • Marilyn McEntyre
  • Princeton Theological Seminary
  • TechFoundation
  • Western Theological Seminary
  • and many more



Enliven Your Tribe is led by Brian Allain, Founding Director of the Frederick Buechner Center and Producer of Writing for Your Life. At the Buechner Center he built Mr. Buechner’s online presence from zero to over 2 million Facebook fans and over 300 thousand Twitter followers, while increasing book sales over 40%. He also established strategic partnerships around the world and launched new workshops, conferences, and books.

Through Enliven Your Tribe! Brian has supported several additional spiritual authors with their online marketing, including Diana Butler Bass, Kathleen Norris, Leslie Leyland Fields, Marilyn McEntyre, and the Marcus Borg Foundation.  He has also supported Princeton Theological Seminary and Western Theological Seminary on various marketing projects.

Writing for Your Life offers a variety of services and resources to support spiritual writers including in-person writers’ conferences, online webinars, and writer support services from leading industry veterans.

This follows a successful career in high-tech, where Brian led several start-up businesses at both small and Fortune 500 companies. His strengths are creating business transformation through innovation and high-trust relationships, with positive influence and great dedication.

Learn more about Brian here:



“I’m extremely selective in who I partner with when it comes to writing conferences and seminars, and it’s why I’m so excited about the inaugural Writing For Your Life Online Writers Conferences this fall.”

– Rachel Held Evans, Author


“Brian Allain is a gifted communicator and strategist. He has been a valuable resource for helping our team to hone our message, reach new audiences, and grow our social media reach. His experience and creative insight helped us to reach new heights.”

– Anne Stewart, Associate VP for Communication and Deputy to the President, Princeton Theological Seminary


“Brian Allain is smart, responsive and inventive. When you hire Enliven Your Tribe, you’re hiring an advocate who will apply his cutting-edge skills to the ever-changing world of social media. His work on your behalf will allow you to do what writers do best: focus on their writing!”

– Leslie Leyland Fields


“I have been thrilled and impressed with what Brian has accomplished on behalf of Frederick Buechner. I am so glad he will now be able to apply what he learned to help other authors.”

– Ami McConnell, former VP and Editor-in-Chief, Howard Books / Simon & Schuster


“Working with Brian is a delight.  He’s inventive, flexible, efficient, and experienced.  He listens.  He’s open to creative ideas and exercises his own considerable creativity.  One need only see what he’s done with the Frederick Buechner program to know how thoughtful and aesthetically astute his work is.”

– Marilyn McEntyre, Author


“As Founding Director of the Frederick Buechner Center, Brian has done an amazing job taking Buechner’s work, revitalizing it, and creating a global juggernaut. I believe there are many other authors who would be well-advised to seek his support.”

– Stephen W. Hanselman, Founder & President LevelFiveMedia, and former Executive Vice President, HarperCollins


“Brian and I have worked together and known each other for many years.  His business insight and judgement are excellent, and he is a great joy to work with.”

– Raju Rishi, General Partner, RRE Ventures


“Brian’s results on behalf of Frederick Buechner have been nothing short of outstanding.  He has far exceeded what I thought was possible.”

– Lyn Cryderman, Consultant and former Publisher, Zondervan


“Brian and I worked together at multiple companies, including two different positions that I recruited him for.  His performance was outstanding in every case.  He makes things happen, no matter the obstacles. The moment he’d commited to a plan, I considered it complete. In addition he offers a thorough, insightful, “common sense” perspective that has been invaluable.  I highly recommend him.”

– Eric Sumner, Founder and CEO, Lion Cave Capital


“I have had the wonderful experience of working closely with Brian for the last 7 years. Early on, Brian established the warm, comfortable culture that exists in the company to this day. Brian brings a unique wealth of experience to any situation. I think this allows him to see things with a more holistic viewpoint than most people. I very much have valued Brian’s input through the years. When Brian sees something that needs to be done, or he is given a new task, he accomplishes it with thoughtfulness, thoroughness and excellence. On a personal level, Brian is a warm and generous man – I am grateful for the 7 years we have worked together. ”

– Julie Maxwell, Director of Human Resources, Capital Services


“I have great respect for Brian.  His strengths are too many to attempt to describe here.  I recommend him highly!”

– Rohit Mehra, VP Network Infrastructure, IDC


“You’ll find working with Brian to be a superb experience.  He is excellent at both business strategy and execution.  His years of experience in various business models and industries help him find innovative solutions to business challenges.  He does everything with a high level of integrity.”

– Lorenzo Mejia, veteran start-up executive




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This is the website/blog of Enliven Your Tribe. The opinions expressed by Enliven Your Tribe do not necessarily represent those of any featured author, industry expert, or other organization, and the opinions represented by any featured author, industry expert, or other organization do not necessarily represent the opinions of Enliven Your Tribe. The information provided is on an as-is basis. Enliven Your Tribe makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this website/blog and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its use. Inclusion of featured authors, industry experts, or other organizations does not represent an endorsement of or from those entities.

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